Kansas City, MO and New York, NY (PRWEB) October 08, 2012
Superstar Justin Bieber receives mail from fans daily. Now everyone can treat a friend or family member they also think is a rock star to a taste of stardom with the Hallmark Fan Mail program, created in partnership with Bravado, the worlds leading merchandising company.
Now through October 31, 2012, consumers can go to Hallmark.com/fanmail and nominate someone they think deserves the star treatment. Each day, Hallmark will randomly select a nomination and send the winner a surprise selection of Justin Bieber Hallmark greeting cards on behalf of their fan.
Bravado works closely with Justin Bieber to develop innovative new merchandise to satisfy his fans, who are among the worlds most devoted, commented Felix Sebacious, Senior Vice President, A&R, Bravado. This program will give several lucky Bieber followers a chance to experience a bit of celebrity themselves by receiving Justin Bieber branded fan mail from a secret fan of their own.
Many people deserve to have their own Beliebers rooting for them, said Hallmark spokesperson Deidre Mize. Weve already heard some pretty amazing stories of Justin Bieber fans who are also stars themselves, like these:
She is a fan of Justin Bieber, but above all she is my 16-year- old niece. When she was a baby, she smiled at me the first time she saw me, and at five years old told me, ‘Auntie, when you get old, I am going to take care of you.’ I don’t have children, but even today, she is always checking on my well-being. A smile from her is worth a 1000 words.
she does many things worth recognizing, from volunteering and raising money for the shelter to helping in our community.
Included in the package, delivered to the celeb, is a variety pack of Justin Bieber cards which feature innovations, including lights and songs from the pop sensation, along with a $ 5 Hallmark Gold Crown store gift card. The package will also contain a card telling the recipient she or he has a fan and provides a code that can be entered on Hallmark.com/fanmail to unlock the identity of his or her fan.
Each person who submits a nomination will be entered into a sweepstakes to win one of five Hallmark Gold Crown gift cards ($ 100 value each) to be selected at the end of the program. Complete Fan Mail program rules are available on Hallmark.com, and Justin Bieber Hallmark cards can be found at Hallmark Gold Crown stores, as well as other stores where Hallmark products are sold.
About Hallmark Cards, Inc.
Hallmark makes the world a more caring place by helping people express whats in their hearts and spend time together a privilege few other companies in the world enjoy. Hallmark greeting cards and other products are found in more than 38,000 retail outlets in the United States, including the network of flagship Hallmark Gold Crown