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10 Tips to Build Brand Values Into Your Rewards Program

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New Brunswick, NJ (PRWEB) January 10, 2012

1) Innovation

Innovation requires that people are engaged beyond their actual job descriptions, goals, and daily activities. It means they understand not only what they do each day, but what others do and how improvements can impact performance and relationships. Many times, people with innovative ideas are seen as a threat by peers because of the uncertainty of change. But change is an important part of growth. Rewarding people for Bright Ideas can be a collaborative and community culture. Todays rewards and recognition programs use a variety of techniques to encourage participation. From a suggestion box to peer-based recognition, to Spot Awards, and an actual Spotlight On, innovation is inspired by 360-degree participation by people. Often, the kind words people share with each other can inspire self-confidence and further thoughtfulness and creativity. Choose a solution that allows for reporting that includes tracking and measurement to demonstrate progress and momentum.

2) Teamwork

People work hard all day, but may never get to really know the people around them. Structured team meetings can only go so far, and are often exclusively focused on corporate goals. The opportunity to earn and participate in a group travel experience provides employees with an opportunity to develop lasting and meaningful relationships through activities designed to engage and delight. These shared experiences create memories that last a lifetime and add value to the team relationships and organization well beyond the cost of the trip or event. Team recognition programs can be used as a strategic business component to drive performance, setting divisions and regions to compete. Friendly competition is designed to build camaraderie within a business unit. However, the metrics established must balance criteria in order to have a fair and productive internal engagement. Customer satisfaction, rate of cross-selling success, or any other form of team measurement can be recognized on leader board postings. By leveraging peer-to-peer, manager recognition and thanks rewards, you can build evidence of teammates helping each other. Teamwork can be demonstrated by setting a plateau milestone for a team, and can be celebrated using collective success team rewards, or through individual rewards. A sense of an elite team can be accomplished via group travel for sales teams or teams that lead in living the brand values.

3) Customer-Focused

More than the old adage, The customer is always right, your customer-focused culture requires being proactive in engaging customers and ensuring their satisfaction, almost anticipating issues before they arise. Operationally, it costs much more to win a new customer than it does to keep an existing customer, so your bottom line can be severely damaged by customer churn. By recognizing and rewarding outstanding customer focused employees, you demonstrate the importance of exceeding expectations in satisfaction. Choosing awards and rewards that are meaningful to the employee makes a difference to them (by demonstrating your level of caring) just as their caring resulted in customer satisfaction and retention. When looking at the reward for saving a customer, look at the lifetime value of that customer, the overall cost to earn business in a similar engagement, the cost of operational integration, the cost of marketing and sales youll find that the reward for outstanding customer-focused behaviors should be one of your top priorities. Depending on your industry, you may not be allowed to reward a customer for being loyal. But you can reward your team member who valued the relationship enough to constantly deliver the customer-centric brand promise that makes your offer meaningful.

4) Respect

When holding employees in a position of esteem or honor, you can use a Winners Circle to talk about best practices of top performers. When using sales promotions, contests, or instant awards, you show employees that the company respects their efforts and achievements. When your corporate value is respect, you have to acknowledge that an award, recognition, or reward is also a demonstration of respect. When people are allowed to collect their accolades much like they would in stamp collecting or more recent trends in Social Media games (such as Farmville), the volume and depth of respect and recognition can be shared with existing peers, management, and new employees. Respect is conveyed in listening to Bright Ideas, appreciating the milestones of service and achievement, communicating success through leader and message boards, and in recognizing examples of behaviors that contribute to a positive work place such as wellness, education, and safety. Choose a solution that offers a Managers Toolbox of automated reminders: Respect is also demonstrated in remembering!

5) Growth

Growth can be correlated to breadth and depth of offerings, geographic footprint, revenue, brand recognition, experience, and knowledge. If growth is a core value of the company, look for solutions that can recognize achievements in those areas. Solutions can allow for cumulative, cross-pooling of points to demonstrate an individuals growth and increase the value of the reward for the individual. Some people will collect points for the sake of having a lot to show others will cash them in as they achieve levels. Still others will save for a big ticket item. Look for a system that keeps a record of achievements and allows participation to reflect the individuals personal style and pride in recognition. You can choose a solution that tracks sales achievements, referrals, ideas, education accomplishments, safety consciousness, wellness goals, and even kudos from managers and other employees. Your solution should be flexible to allow for attributes that match the growth goals of your company and the growth goals of individuals.

6) Safety

In many corporations, focus on safety can be the difference between serious injury and/or life and death for employees and/or customers. Commitment to a safety mindset is imperative, whether in procedures, facilities, awareness, precautions, or regulatory requirements. Recognizing achievers in safety (teams or individuals) helps raise awareness of your safety culture and reminds your team that safety is synonymous with more than just risk it can also be synonymous with rewards. Your investment in rewarding safety-conscious activities can do much more than protect against litigation, it can help prevent loss and injury, and even save lives. Often as business pressures mount from other areas, or as morale is undermined by external factors, safety consciousness can waver and the results can be devastating. Keeping safety top-of-mind can be a positive and uplifting experience for the entire corporate culture, with rewards and recognition demonstrating personal success that impacts everyone. Recognition of safety achievement is documented evidence to the value in which a company holds its people.

7) Quality

Quality is a common goal in corporations, often referring to attributes of excellence and superiority. Just as quality metrics can vary (quality of research, education, service, manufacturing, materials; reducing rejection, and error; and improving satisfaction, responsiveness, presentation, preparation, ideas, thoroughness, and speed) depending on the company, so too can the mechanisms for recognition of quality vary and be perceived differently depending on the audience. One way a company can support the message of quality is to be certain that the rewards presented to employees for their achievements are held to the same standards. It would be inappropriate to present a shoddy plaque to the person who is being recognized for quality in his/her performance and contributions to the company. It would be equally unacceptable to present an award with little or no preparation. As a rule,


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